Authors: Ben Ruhe
Date Submitted: February 28, 2003
Article Type: Journal

Can one little logohead change a country’s image from the land of cold, sadness and vodka to the home of youth, playfulness and hope?

An advertising agency in Warsaw, commissioned by the government to design one promoting tourism and trade, believes so. It has come up with a logo featuring a kite because, in the words of the agency, the “kite stands for youth, freedom, playfulness, and hope—-in any language, in any country.”

The design is a red-and-white slimmed down Eddy model whose tail is held by a dancing stick figure that doubles as the K in the word Polska (Poland). The red-and-white design on the kite is a checkered pattern, reminiscent of the emblem on Polish warplanes.

PDF Link: Journal Issue